My former boss, Lee Bates, left the company in February to go after greener pastures. In his quest, he landed at Wireless Extenders where they have brought him on as the king salesman to get this infant off the ground and running.
I have not yet tried this tool, but hope to get my hands on a unit during our renovation of the house. It would be great to have better coverage inside my house. Currently, I get about 60% strength outside and probably 25% or less strength inside. Calls are garbled or dropped and it is very annoying to have to walk outside in the winter to talk on my business phone.
Now, for the business model: how will they ever get this thing mass marketed? Their website says "According to the United States Census Bureau, in 2003, the average size of the American home built was 2,137 square feet." Therefore, the real target audience is the home user. Not many home users are going to fork out $300 for this thing without ever seeing it or trying it for themselves. And companies covering this high expense for their employees, one at a time, would be a very pricey proposition.
My recommendation is to get the Wireless Extender in the hands of every IT and trade publication possible, then start targetting the personal high-tech sections of major newspapers and local news programs. They need to produce 500 or so and get them out as trial editions across the country fast. My first suggestion to Lee was to go to Russell Beattie and get his feedback. Then, they need to drop the price to approximately $100 to make it affordable for someone like me to take a risk on the unknown.
The target audience could be a nice one as more and more people are considering losing landlines in favor of mobile phones. But without high recommendations and a more affordable price point, I think they have some challenges making this a mass market item.